II. Development status and market trend analysis of custom upholstered furniture manufacturing
The custom upholstered furniture industry is developing rapidly
In recent years, with the rapid economic development and the improvement of residents' living
standards, the domestic custom upholstered furniture industry has maintained a steady growth trend
and has become the largest producer and consumer of custom upholstered furniture in the world.
Specific data shows that in 2011, the output value of China's custom upholstered furniture industry
was about 14.195 billion US dollars. By 2017, the output value of custom upholstered furniture has
exceeded 25 billion US dollars. The output value in 2018 is expected to be around 26.902 billion US
In terms of global status, according to CSIL statistics, in 2016, the world's top five custom
upholstered furniture producing countries were China, the United States, Poland, Germany and Italy,
of which China was far ahead, and the production value of custom upholstered furniture accounted for
64.49% of the world's total, followed by the United States, The output value accounted for only
From the perspective of sales revenue, from 2011 to 2017, the sales revenue of China's custom
upholstered furniture manufacturing industry also showed an upward trend year by year. In 2011, the
sales revenue of the bespoke upholstered furniture manufacturing industry was about 45.886 billion
yuan. By 2017, the sales revenue of the bespoke upholstered furniture manufacturing industry had
reached 82.663 billion yuan, a year-on-year increase of 5.25%. The sales revenue in 2018 is expected
to be 89.912 billion yuan.
The rising sales revenue in the domestic market has propelled China to become the world's largest
custom upholstered furniture sales market. In 2017, China's bespoke upholstered furniture
consumption accounted for 31% of the global consumption market, surpassing the United States,
ranking first, the United States followed, accounting for 25.00%, in addition to China and the
United States, there are Germany, the United Kingdom, India, France, Australia, Canada , Japan and
South Korea consume a lot.
In general, China's custom upholstered furniture market is a mature market with rapid growth and
huge potential. With the entry of more foreign products and the gradual growth of domestic brands,
the Chinese custom upholstered furniture market has also entered a stage of prosperity, but the
competition is particularly fierce. At present, some of the world's first-class custom upholstered
furniture brand manufacturers, such as Italy's Natuzzi, Flexform, Germany's Bullfrog, PBVHolding,
and the United States' LA-Z-BOY, have begun to expand globally with advanced design concepts,
high-quality product quality and rich sales experience market. This also forces Chinese domestic
brands to enhance their brand awareness and reputation. Mattress brands such as Hong Kong SEA HORSE,
AIRLAND, Suibao, and DeRucci, as well as Kuka Home Furnishing, Zuoyou Furniture, and Landbondminim
are integrating resources to design products and enhance their brands.
The trend of customization is becoming more and more obvious.
In addition to appearance, quality and performance, consumers' requirements for upholstered
furniture in the future will pay more and more attention to the individuality and characteristics of
products, which means that in order to meet this new demand, upholstered furniture makers need to
move towards a customized production model.
However, if custom upholstered furniture makers adopt the method of multi-variety and small-batch
production in order to adapt to customer orders, they will definitely pay a large economic price.
Therefore, they adopt the mass customization mode of mass production, and reduce the internal
production of products by means of standardization and modularization. The diversification of the
structure ensures the diversification of the external form.
In addition to the trend of customization, custom upholstered furniture will also develop towards
intelligence and humanization. For example, in addition to improving technology and fabrics to
increase comfort, smart mattresses have smart chips and sensors implanted inside. As long as you
download an APP with your mobile, you can monitor your sleep status and sleep in detail through your
mobile. Quality, such as sleep time, how long it takes to enter deep sleep, the number of turns
over, the number of times you get up, how many calories you burn, etc.
Finally, modular design will also become the mainstream of the custom upholstered furniture
industry. Furniture modular design refers to a design method in which modules are combined into
furniture through standardized interfaces, and the furniture forms obtained by different
combinations are also different. Therefore, the modular design can greatly shorten the design and
manufacturing cycle, quickly realize the diversification of products, and achieve good economic
Read more about Lohabour’s industry 4.0 production standards and customization service for hotel or
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